Winning With Data

Designed for sports industry professionals, students, and data specialists alike, Winning With Data covers the application of CRM and analytics to the business of sports. Across seven modules, learners explore data strategy, different forms of analysis, email marketing, cross-channel marketing automation, sponsorship, business change, and GDPR compliance. The course suits those working for rights owners, senior managers seeking data literacy, and individuals from data-focused sectors looking to transition into sport.

Delivered entirely online by Fiona Green — author of the book of the same name and a sports industry consultant with over 30 years' experience — the course includes video content, quizzes, and assessed exercises using market-leading tools such as Tableau and SALESmanago. Learners also have access to unlimited one-to-one video calls with course tutors. The recommended completion time is four to seven weeks, and participants receive a Winners certificate upon finishing all seven modules and exercises.