BSc Hons Sport Business Management

Designed for aspiring sport business professionals, this full-time undergraduate programme at the University of Salford's Salford Business School equips students with skills in data analytics, digital marketing, financial management, sport governance and sustainable business practices. It suits those seeking leadership roles in the global sports industry, with a curriculum shaped around contemporary challenges such as AI-driven fan engagement, women's sport growth and digital transformation. Students work directly with industry partners including Oldham Athletic FC, Manchester Football Association and Salford Red Devils, gaining hands-on experience through live projects, business pitches and industry panel presentations.

Delivered on campus in Manchester, the programme runs over three years, with an optional placement year extending it to four. It carries dual accreditation from the Chartered Management Institute (CMI) and holds Tech Industry Gold recognition — a distinction the university claims as a UK first. Students develop proficiency in tools including Power BI, SQL, Google Analytics and Microsoft Azure. The programme is delivered by Salford Business School and leads to a BSc (Hons) award.