Certificate in Advanced Sport Sponsorship & Marketing

The Certificate in Advanced Sport Sponsorship & Marketing explores how sponsorship can be used as a strategic lever to drive commercial growth for clubs, federations, rightsholders, and sponsor brands. Participants examine how to plan, sell, and activate sponsorship partnerships, measure their impact, and integrate sponsorship with broader marketing strategy across the sports business. It is aimed at professionals working in commercial, marketing, or sponsorship roles, as well as those looking to specialise in sports business after moving from adjacent industries.

Delivered entirely online in English through Barça Innovation Hub's e-learning platform, the programme runs over up to six months on a flexible, self-paced basis. It draws on the commercial and marketing expertise of FC Barcelona's wider ecosystem, combining structured modules with practical application. Successful participants earn an advanced-level certificate from Barça Innovation Hub.