Communication in Football

Designed for those looking to build a foundational understanding of media and its relationship with professional football, this intermediate-level course covers the history of media in the sport, sports journalism techniques, media rights, content creation, and emerging technologies such as OTT platforms and streaming services. It combines theory with practical case studies — including analyses of The Athletic and DAZN — and is suited to professionals and learners seeking broader knowledge of how communication operates within the football industry.

Delivered entirely online by the Johan Cruyff Institute, the course runs over five weeks and requires approximately eight to ten hours of study per week, earning students three ECTS credits upon completion. The programme blends self-paced content — including notes, videos, podcasts, and case studies on a virtual campus — with live webinars led by faculty or invited industry experts. Participants who complete the course receive a blockchain-verified certificate from the Johan Cruyff Institute. It is available in both English and Spanish.