Master in Football Business Online

Aimed at former athletes, business professionals seeking to specialise in football, and industry practitioners looking to formalise their expertise, the Master in Football Business Online from Johan Cruyff Institute provides comprehensive training in the strategic, financial, and commercial dimensions of professional football. The curriculum spans strategic management, financial planning, sport marketing, and a final business project, alongside elective modules covering areas such as data analytics, fan engagement, digital marketing, venue management, and media rights.

The programme is delivered entirely online over 13 months, requiring a weekly commitment of 10–12 hours, and is available in English or Spanish. Successful graduates earn a Master in Football Business qualification from Johan Cruyff Institute, with the certificate issued using blockchain technology to verify its authenticity. Totalling 60 ECTS credits, the course is taught by faculty members who combine academic research with professional consultancy experience in the sports sector.