Corporate Social Responsibility in Sport

Designed for sports industry professionals and students seeking to build expertise in responsible business practice, this intermediate-level course covers the conceptual foundations of corporate social responsibility and its application within sports organisations. Topics include stakeholder management, CSR management systems and standards, strategy development, CSR reporting, patronage, and corporate reputation. The programme is structured to move from theory in the first two weeks into applied, practical work in the final three weeks.

Delivered entirely online by the Johan Cruyff Institute, the course runs over five weeks with a recommended commitment of eight to ten hours per week, carrying a value of 3 ECTS credits. Teaching combines self-paced resources — including notes, podcasts, videos, and case studies — with live webinars led by faculty or invited industry experts. Participants who complete the course receive a Certificate in Corporate Social Responsibility in Sport from the Johan Cruyff Institute, issued via blockchain technology to verify its authenticity. The course is available in both English and Spanish.