F360 On-Demand: Football Business and Finance

Designed for football business professionals, career starters, and engaged enthusiasts, Football Business and Finance covers the financial workings of the modern game. Topics span football stakeholders, club financial statements, income and expenditure, accounting for players, spending restrictions, club ownership, valuation, and financial analysis. The course aims to build practical skills in reading financial reports, assessing organisational health, and forecasting — making it relevant to those already working in the industry as well as those seeking to enter it.

Delivered entirely online and self-paced, the course comprises 11 hours of material structured around approximately 15 minutes of daily study, alongside monthly live Q&A and networking sessions. It is provided by Football360 and led primarily by Kieran Maguire, author of The Price of Football and a football finance lecturer at the University of Liverpool, with additional input from Keith Wyness, former CEO of Aston Villa, Everton, and Aberdeen, and Tom Denby, Head of Finance at Norwich City FC.