Foundations of Sport Business

Designed for those looking to enter or develop a career in the sports industry, Foundations of Sport Business introduces learners to the key commercial, financial, and structural dimensions of sport. Topics span sport finance, media rights, sponsorship, marketing, data analytics, sustainability, private equity, esports, and diversity and inclusion. Lectures draw on real-world case studies from organisations including Wolves FC, Formula E, Williams F1, and the European Tour, with speakers including Kieran Maguire, Dame Heather Rabbatts, and Lord Colin Moynihan.

The course is delivered entirely online at the learner's own pace, comprising 30 lessons and approximately 21.5 hours of video content, completable within three months. It is produced by InSport Education and includes regular live drop-in sessions with Academic Director Dr Rob Wilson. Upon completion, participants receive an InSport Education Foundations of Sport Business certificate suitable for addition to a LinkedIn profile.