Master in Global Sports Marketing

Designed for ambitious graduates and early-career professionals seeking to build expertise across the international sports industry, the Master in Global Sports Marketing at LALIGA Business School covers sports sponsorship, brand management, digital marketing, strategic alliances, and communications. The programme takes a broad view of the sector, examining it from the perspectives of clubs, leagues, agencies, broadcasters, and events. Students undertake real case studies alongside industry professionals and participate in study trips to destinations including the United States and United Kingdom.

Delivered in person at LALIGA's Madrid campus, the programme runs for eight months and is taught in English, awarding 90 ECTS credits upon completion. It includes a guaranteed six-month internship with LALIGA, associated clubs, or partner organisations in the sports and marketing industry. The course is designed and directed by LALIGA professionals, with module coordinators and faculty drawn from organisations including Atlético de Madrid, the NBA, Puma, EA Sports, Amazon, and Wasserman.