MSc Innovation & Technology

Designed for sports professionals, managers, analysts, and entrepreneurs, this master's programme develops expertise in the technologies reshaping modern sports organisations. Covering data analytics, artificial intelligence, automation, blockchain, virtual and augmented reality, and fan engagement strategy, it equips participants to lead digital transformation across clubs, federations, and commercial sports businesses. The curriculum is structured across themed modules spanning strategy, enabling technologies, innovation methodologies, and data-driven decision-making.

The programme is delivered entirely online by Sports Data Campus in collaboration with Sevilla FC. It can be completed within one year and includes a free Pre-Master component comprising four standalone certificate programmes in football data analysis, data visualisation, R, and Python. Sports Data Campus holds a quality recognition from the Institute for Spanish Sports Quality (IINS), acknowledging its contribution to the strategic development of the sports sector.