People Management in Sport

Designed for sports industry professionals looking to develop their human resources capabilities, this intermediate-level course covers the full scope of people management within a sports entity. Topics include organisational structure, talent identification, performance evaluation, compensation and benefits, internal communication, and the creation of a strategic HR plan. The programme is aimed at those seeking practical tools to implement effective people management processes and align human capital strategy with an organisation's broader sporting and commercial objectives.

Delivered entirely online by the Johan Cruyff Institute, the course runs over five weeks with a recommended commitment of eight to ten hours per week, equating to three ECTS credits. Tuition combines self-paced study through a virtual campus — including notes, videos, podcasts, and case studies — with live webinars led by faculty or invited industry experts. Participants who complete the course receive a blockchain-verified Certificate in People Management in Sport from the Johan Cruyff Institute. The course is available in both English and Spanish.