Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports

Designed for those entering the sports business sector, this Professional Diploma from Barça Innovation Hub covers the core principles of marketing and management within a sports context. Modules span sports marketing strategies, product and brand management, sponsorship, digital media, and public relations, with each unit combining theoretical foundations with practical application to build both knowledge and execution skills.

Delivered entirely online in either English or Spanish, the programme is completed within one year. It is positioned at an introductory level, making it accessible to those new to the field. The diploma is awarded by Barça Innovation Hub, the educational and research arm of FC Barcelona, lending the qualification a recognised name within the global football and sports industry.