Professional Diploma In Sports Marketing & Sponsorship

Designed for professionals seeking advanced expertise in the sports business sector, this programme from Barça Innovation Hub explores the core disciplines of sports marketing and sponsorship. It covers sports marketing strategies, product and brand management, sponsorship, digital media, and public relations, with each module structured to integrate theoretical foundations with practical application in real industry contexts.

Delivered entirely online and conducted in Spanish, the programme is completed within one year. It is offered at an advanced level, making it suited to those already working in or closely connected to the sports industry who wish to deepen their strategic and executional capabilities. The course culminates in a Professional Diploma, awarded through Barça Innovation Hub, the educational arm of FC Barcelona.