
About This Course
Designed for coaches, scouts, analysts, former players, and recent graduates looking to enter the data-driven side of the game, this introductory course covers the fundamentals of soccer analytics and football data analysis. Over eight weeks, students progress through topics including individual player analysis, team performance and tactics, data-driven recruitment, and data visualisation, with hands-on training in industry tools such as Wyscout, InStat, Impect, and StatsBomb.
The course is delivered entirely online through a combination of weekly live Zoom sessions, discussion boards, readings, quizzes, and projects. It runs over eight weeks and is led by Dr. Danielle Prescott — the first female scout in Manchester United's history and a former performance analyst for England's Lionesses — alongside SMWW President Dr. Lynn Lashbrook and physical performance analyst Lee Fraser. Graduates receive an SMWW Certificate of Accomplishment signed by both Prescott and Lashbrook, and have the option to earn university credit through Fort Hays State University for an additional fee.
AI-generated overview based on the provider's course page · Last updated 22 April 2026
Related Courses

BA (Hons) Football Coaching & Management
UCFB Global Institute of Sport

UEFA Diploma in Football Leadership and Management (UEFA DFLM)
UEFA Academy

MA Sport Development & Management
Leeds Beckett University

High Performance Leadership in Sports
FOCUS Sports Education
More from Sports Management Worldwide

FIFA Football Agent Exam Prep Course
Sports Management Worldwide

Soccer Agent Course
Sports Management Worldwide

Soccer Player Development Course
Sports Management Worldwide