Certificate in Fan Engagement

Designed for those entering the football industry, this introductory certificate explores how fan engagement strategies can reshape the relationship between clubs and their supporters. Participants develop an understanding of football community dynamics, learn to identify individual fan behaviours, and gain the skills to build distinctive, appealing offerings that meet supporter needs.

Delivered entirely online by the Barça Innovation Hub, the course is available in both English and Spanish and can be completed in six months or less. Successful participants earn a certificate credential, with the programme drawing on the expertise and reputation of one of the world's most recognised football institutions.