Fan Engagement in Soccer

Designed for football industry professionals at an intermediate level, Fan Engagement in Soccer explores how sports organisations can build structured strategies to connect with their audiences and grow revenues. The course covers core fan engagement concepts and management models, the fan engagement ecosystem, in-event and out-of-event activities, technology and digital transformation, corporate social responsibility, esports, mega sporting events, and social media. Reference case studies include La Liga and FC Barcelona.

Delivered entirely online through Soccer HUB in partnership with Soccerex, the course comprises 30 lessons across six sections and is taught by Pedro Correia, an international consultant with over 20 years of experience across four FIFA World Cups, three UEFA European Championships, and multiple other major sporting events. On completion, participants receive a certificate issued jointly by Soccerex and Soccer HUB.