Digital Marketing in Sport

Designed for sports industry professionals and students looking to build practical digital marketing skills, this course from Johan Cruyff Institute covers the digital revolution's impact on sport, digital strategy, social media and fan engagement, content monetisation, and the design and implementation of a digital marketing plan. Students apply their learning through practical activities that involve proposing digital marketing improvements for a club, athlete, or sports organisation.

The course is delivered entirely online over five weeks, with a recommended commitment of eight to ten hours per week. It combines a theoretical phase in the first two weeks with a practical phase in the final three, supported by tutor guidance, multimedia resources, and live webinars. Successful participants earn a Certificate in Digital Marketing in Sport from Johan Cruyff Institute, worth three ECTS credits and issued via blockchain technology to verify authenticity. The course is available in English or Spanish.