Economics Of Sport

Designed for those new to the business side of sport, Economics of Sport explores the principles of supply and demand as applied to the modern sports industry. The course examines how globalisation, commercialisation, and revenue generation shape sport at every level, covering topics including sports market dynamics, the US versus European models, investment, breakaway competitions, new competition formats, esports, and fan engagement through digital tokens.

Delivered entirely online by InSport Education, the course comprises ten lessons totalling 7.5 hours of video content and can be completed within a day. It is led by Professor Rob Wilson, Academic Director of InSport Education and Head of Department at Sheffield Business School, alongside a range of contributors from academia, law, finance, and industry — including representatives from BDO, LIV Golf, the ECB, and Chiliz. No specific qualification or credential is listed as an outcome.