ESA Introduction to Sponsorship

Designed as a pathway into the sponsorship industry, the ESA Introduction to Sponsorship course provides a broad overview of how sponsorship works across six standalone learning modules. Topics progress from the fundamentals of sponsorship through to valuation, sales, activation, and measurement. It suits those entering the field from education, as well as professionals transitioning from other sectors, and is relevant to individuals working within brands, rights-holding organisations, and agencies who need a grounding in sponsorship principles.

Delivered entirely online and self-paced, the course requires up to ten hours to complete. Each module concludes with an assessment, and participants who pass all six receive the ESA Introduction to Sponsorship certificate. The course is part of the European Sponsorship Association's professional development programme and is offered in English.