ESA Sponsorship Sales Certificate

The ESA Sponsorship Sales Certificate is a practical, intermediate-level course designed for professionals seeking to strengthen their sponsorship sales techniques and build effective commercial partnerships. Delivered across eight modules, the curriculum covers topics including understanding sponsorship's role in the marketing mix, developing and presenting sponsorship propositions, audience intelligence, proposal structure, strategic pricing, negotiation and closing techniques, contract management, and effective presenting. Attendees have come from organisations across sports, arts, entertainment, charity and local government sectors.

The course is delivered part-time online, with three annual intakes in January, May and September, and can also be arranged for groups in person in London on request. The programme culminates in a formal written and oral assessment, awarding an industry-recognised accreditation that serves as a benchmark of proficiency in sponsorship and partnership development. Running since 2017, the course is provided by the European Sponsorship Association.