Essentials of Football Business

Aimed at newcomers to the sport industry, the Essentials of Football Business course from the Johan Cruyff Institute introduces the core principles of managing football clubs, academies, and federations. Covering four modules — strategic management, management skills, sports marketing, and financial management — the programme uses real-world case studies to build practical understanding of how football organisations operate, including the growing role of technology in club and academy administration.

Delivered entirely online and available on demand, the course takes approximately 50 hours to complete, with students able to begin within 72 hours of registering and progress at their own pace. Participants who finish the programme receive a Certificate of the Johan Cruyff Institute's Course in the Essentials of Football Business, issued via blockchain technology to verify its authenticity. The course is taught in either English or Spanish by Johan Cruyff Institute faculty who combine sports-sector experience with research and consultancy.