Essentials of Sport Management

Aimed at those seeking an entry point into the field, the Essentials of Sport Management course from the Johan Cruyff Institute introduces learners to the core principles of managing sports clubs and organisations. The curriculum spans four modules covering strategic management, management skills, sports marketing, and financial management, combining theoretical foundations with practical exercises and real-world case studies to build applied knowledge of the sport industry.

The course is delivered entirely online, with students able to register at any time and begin within 72 hours. Study is self-paced, with an estimated workload of approximately 50 hours. On completion, participants receive a Certificate of the Johan Cruyff Institute's Course in the Essentials of Sport Management, issued using blockchain technology to verify its authenticity. The programme is available in both English and Spanish and is taught by Johan Cruyff Institute faculty who combine expertise in sports sector research, consultancy, and teaching.