Football for Managers

Aimed at aspiring and current football directors and sports managers, this five-week online course from the Johan Cruyff Institute provides a holistic view of the managerial role within professional football. It covers strategic planning, long-term vision, people management (coaches, players, scouts, and recruiters), scouting and recruitment processes, and operational areas including technology, tools, and training methodology. Instruction draws on the perspective of a former national team coach, giving students practical insight into building a successful club ecosystem.

The course is delivered entirely online, combining a two-week theoretical phase with a three-week practical phase, with an expected commitment of eight to ten hours per week. Live webinars, recorded sessions, case studies, and interactive assessments are all hosted on a dedicated virtual campus. Participants who complete the programme earn a Certificate for the Course in Football for Managers from the Johan Cruyff Institute, authenticated via blockchain technology, and gain three ECTS credits.