Innovation and Entrepreneurship in Sport Organizations

Designed for sports industry professionals and those looking to build entrepreneurial skills within sport organisations, this intermediate-level course explores the core concepts of innovation and entrepreneurship as they apply to the sports sector. Topics span innovation strategy, business model development using frameworks such as the Osterwalder Canvas and Lean Canvas, design thinking, open innovation, and the Lean Startup methodology, with a strong emphasis on real-world sports case studies and practical application.

Delivered entirely online by the Johan Cruyff Institute, the course runs over five weeks and carries three ECTS credits, requiring approximately eight to ten hours of study per week. The programme combines a two-week theoretical phase with a three-week practical phase, supported by tutor-led assignments, live webinars, and a virtual campus providing on-demand resources. Participants who complete the course receive a Certificate in Innovation and Entrepreneurship in Sport Organizations from the Johan Cruyff Institute, issued via blockchain technology to verify its authenticity. The course is available in English or Spanish.