Introduction to Football Business

Designed for those looking to build foundational knowledge of the football industry, this introductory course examines the historical development of global football, the key stakeholders shaping the market, and the financial and competitive frameworks that define it. Participants gain an understanding of different club business models and learn how to design a basic strategic plan, making the course suitable for individuals or organisations seeking to position themselves more effectively within the sector.

Delivered entirely online by the Johan Cruyff Institute, the course runs for 10 weeks and carries 6 ECTS credits, with a recommended commitment of around 8–10 hours per week. The curriculum is structured across three phases — theoretical, practical, and a final personal project — and is available in English or Spanish. Teaching is provided by faculty who combine sports-sector expertise with research and consultancy. Participants who complete the course receive a blockchain-verified certificate from the Johan Cruyff Institute.