Investment In Sport

Designed for those new to the field, this introductory course examines the growing role of investment in sport, covering topics such as understanding sport as an asset class, value-based thinking, private equity and venture capital, brand investment, athlete investors, regulatory impact, and the outlook for the sector. Theory is applied to real-world industry cases, including a focused study on the financial trajectories of Chelsea and Manchester United.

Delivered entirely online by InSport Education, the course comprises ten lessons and approximately 8.5 hours of video content, making it completable within a day. It is led by Professor Rob Wilson, Professor of Applied Sport Finance and Academic Director at InSport Education, with individual modules taught by a range of specialists including academics, consultants, and a finance journalist from the Financial Times.