Marketing In Sport

Designed for those new to the field, Marketing in Sport introduces learners to the principles and practice of sports marketing, covering topics including fan engagement, brand strategy, athlete endorsement, content creation, marketing women's sport, purposeful marketing, and measuring campaign success. The course applies theory to real-world industry cases, tracing how sports marketing has evolved from simple shirt sponsorship to integrated fan engagement strategies.

Delivered entirely online by InSport Education, the course comprises ten lessons with eight hours of video content, making it completable within a single day. It is led by Professor Rob Wilson, Professor of Applied Sport Finance and Academic Director at InSport Education, and features contributions from a range of industry practitioners representing universities, brands, talent agencies, federations, and creative agencies. No formal qualification or certification is mentioned for completing the course.