Marketing of Women's Sport

Designed for marketing and commercial professionals looking to build expertise in women's sport, this introductory course from InSport Education covers the unique positioning of women's sport, differentiated brand-building, the role of sponsorship and partnerships, multi-channel storytelling, and common marketing pitfalls. Real-world case studies include the Women's Rugby League World Cup, and insights drawn from the WTA as a leading women's sports rights holder.

The course is delivered entirely online, with eight on-demand modules accessible at any time, and can be completed within a day. It is presented by a range of industry practitioners, including senior figures from the Premier League, DAZN, Sport England, Dark Horses, and Fifty Digital, as well as founders and executives from across the women's sport landscape. No specific qualification or credential is listed as being awarded upon completion.