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Football Business

Master in Football Business in partnership with FC Barcelona

Johan Cruyff Institute

About This Course

Delivered in partnership with FC Barcelona, this master's programme covers the core pillars of football business and administration, drawing directly on Barcelona's management model alongside broader industry theory and practice. The 13-module curriculum spans football governance, club management, media, marketing and sponsorship, fan engagement, revenues, finance, and innovation, with a dedicated module on FC Barcelona's own business and operations. The programme is aimed at a broad audience, including aspiring football professionals, established industry practitioners, and current or former athletes, with a minimum of three years' relevant experience or a strong business academic background required for admission.

The programme is delivered on-campus in Barcelona, with classes held at Johan Cruyff Institute and Camp Nou. Sessions run one week per month in a full intensive format from Monday to Friday, across a ten-month period running from September to June. Study trips to leading European clubs and attendance at major industry events such as the World Football Summit and Soccerex complement the classroom learning. Graduates receive the Master in Football Business in partnership with FC Barcelona qualification, issued using blockchain technology to verify its authenticity. The programme is delivered by Johan Cruyff Institute, with faculty drawn from football business academics and senior industry executives, including FC Barcelona staff.

AI-generated overview based on the provider's course page · Last updated 22 April 2026