Master in Sport Business Online

Delivered by the Johan Cruyff Institute, the Master in Sport Business Online equips students with the strategic, commercial, and operational knowledge needed to build a career across the sports industry. The programme covers strategic management, financial management, sport marketing, event and facility management, and data analytics, among other subjects. Students choose between two specialisations — Sport Management or Sport Marketing and Sponsorship — and can pursue both if desired. It is aimed at graduates, working professionals seeking to specialise in sport, and former athletes looking to transition into business roles.

The programme is delivered entirely online in either English or Spanish and runs for 13 months, carrying 60 ECTS credits with an expected weekly commitment of ten to twelve hours. Upon completion, students earn the qualification "Master in Sport Business Online with Specialization in Sport Management" or "Master in Sport Business Online with Specialization in Sport Marketing and Sponsorship," with the certificate issued using blockchain technology to verify its authenticity and integrity.