Master’s Degree in Sports Management Online

Designed for aspiring and working sports industry professionals, this 11-month programme covers the core disciplines of sports management, including strategic management, financial management, sports marketing, sponsorship, facilities and events management, innovation, and leadership. It suits former athletes seeking a formal qualification, business professionals moving into sport, and those already working in the sector who want to deepen their expertise across areas such as governance, consulting, and marketing.

Delivered online by the Johan Cruyff Institute in partnership with the Universitat Autònoma de Barcelona (UAB), with an on-campus option also available, the programme runs over 11 months and carries 60 ECTS credits. Graduates earn an officially recognised University Master's Degree in Sports Management awarded by the UAB, with the certificate issued using blockchain technology to verify its authenticity. The faculty combines UAB academics with active industry professionals and guest lecturers from across the sports sector.