Mega Events in Sport

Designed for those seeking a broad understanding of the global events industry, Mega Events in Sport examines the full lifecycle of large-scale sporting occasions such as the Olympics and FIFA World Cup. The course covers strategic bidding processes, host city planning, workforce assembly, venue operations, and brand investment, drawing on theory, case studies and real-world examples to explore how these events generate lasting legacies and shape global sport trends.

Delivered entirely online by InSport Education, the course comprises ten lessons totalling 8.5 hours of video content and can be completed within a day. It is led by Professor Rob Wilson, Professor of Applied Sport Finance and Academic Director at InSport Education, with modules delivered by a faculty of practitioners from organisations including Deloitte, adidas, Major Events International and London 2012, alongside academics from the University of Exeter.