MSc Sport Management

Birkbeck's MSc Sport Management is designed for ambitious graduates seeking to develop careers in the sport industry. The programme covers economics, competition design, governance, marketing, strategy, and the social, political and cultural dimensions of sport, blending theoretical frameworks with practical insight from industry guest speakers. Students benefit from Birkbeck's established relationships with organisations including UEFA, the FA, the Premier League and UK Sport, and may choose specialist pathways in Sport Management and Marketing or Sport Management and the Business of Football.

Delivered on campus at Birkbeck's central London campus, teaching takes place across weekday evenings and runs from October to July. The course is available full-time over one year or part-time over two years, and is awarded by the University of London. It is associated with the Birkbeck Sport Business Centre, a leading centre for sport management research and consultancy. The programme has been running for more than 25 years and is delivered by internationally recognised researchers alongside visiting industry practitioners.