MSc Sport Management and Marketing

Birkbeck's MSc in Sport Management and Marketing is aimed at ambitious graduates seeking to deepen their understanding of sport business in a competitive, rapidly evolving industry. The programme covers economics, governance and strategy, branding, digital marketing and promotion, and the social and political dimensions of sport, drawing on contributions from internationally recognised academics and industry guest speakers from organisations including UEFA, the FA, the Premier League and UK Sport.

Delivered on campus in central London, the course is taught predominantly in the evenings through lectures, seminars and guest speaker sessions. It is available full-time over one year or part-time across two years, with both routes leading to an MSc awarded by the University of London. The programme is associated with the Birkbeck Sport Business Centre, a leading centre for sport management research and consultancy, and has been running for more than 25 years.