MSc Sport Marketing

Designed for graduates from marketing, business, or unrelated disciplines looking to enter or advance in the sport industry, this master's programme covers marketing strategy, market research, sponsorship, social media strategy, digital storytelling and PR. Students apply these skills within sport-specific contexts, working with live commercial data from partners such as Two Circles and World Rugby, and gain hands-on experience with tools including Tableau and Excel. Optional specialisms allow further focus on areas such as sport integrity or new media and analytics.

Delivered on a full-time basis over one year (or part-time over up to four years) at Loughborough University London's campus within the Olympic Park in East London, the programme uses block teaching and includes a substantial dissertation. Graduates are awarded an MSc in Sport Marketing. The course is offered through Loughborough's Institute for Sport Business, which is ranked first in the world for sports-related subjects in the QS World University Rankings by Subject for ten consecutive years.