Specialized Diploma in Football Business

Delivered by the Johan Cruyff Institute, the Specialized Diploma in Football Business is designed for professionals and aspiring practitioners seeking to build expertise in football industry management. Across four modules worth 15 ECTS credits, the programme covers the structure and competitive framework of football, commercial management including sponsorship, ticketing, and audiovisual rights, fan engagement strategy, and digital transformation and revenue generation. It suits those aiming to develop practical management skills within football organisations of varying sizes.

The diploma is delivered entirely online over 25 weeks, requiring approximately ten hours of study per week, and is available in either English or Spanish. Teaching follows a learning-by-doing methodology, supported by personalised tutoring and a virtual campus. Participants who complete the programme earn a Specialized Diploma in Football Business from the Johan Cruyff Institute, with the certificate issued using blockchain technology to verify its authenticity. The next edition begins on 17 November 2026.