Sports Marketing

Designed for marketing professionals looking to specialise in the sports industry, the Johan Cruyff Institute's Course in Sport Marketing covers core marketing concepts applied directly to sport management. Topics range from market research and consumer analysis to product development, digital marketing, social media communities, and the construction of a full marketing plan. The programme suits those seeking to build or sharpen operational marketing skills within a sporting context.

Delivered entirely online over ten weeks, the course requires a recommended commitment of eight to twelve hours per week and carries six ECTS credits. Learning is structured across three phases — theoretical, practical, and a personal project — supported by a virtual campus, tutor guidance, and live webinars from faculty and invited industry experts. Participants who complete the course receive a blockchain-verified Certificate in Sport Marketing from the Johan Cruyff Institute.