BA (Hons) Football Business & Marketing

Designed for students who want to build expertise at the intersection of sport and commerce, this full-time undergraduate degree explores football business management, marketing principles, digital marketing, data analytics, integrated marketing communications, sports fan behaviour, and stadium and events organisation. It is aimed at those seeking a career in the global football and sports industry, combining academic frameworks with applied, industry-facing projects to develop practical employability skills.

The programme is delivered on campus at UCFB's Wembley and Manchester locations and runs for three years (or four years with a foundation year). Graduates receive a degree awarded by the University of East London, of which UCFB is an embedded college. Teaching is supported by industry leaders, guest speakers, and networking opportunities, with modules formally reviewed and revalidated on a five-year cycle.