BA (Hons) Sports Business and Sports Broadcasting

Designed for those seeking careers in front of or behind the camera, this degree combines sports business fundamentals with practical broadcasting skills. Students explore commercial revenues, rights management, sponsorship, and audience profiling alongside hands-on training in studio and location production, broadcast journalism, media law, digital media, and visual and audio storytelling. The programme suits aspiring journalists, presenters, producers, and sports business professionals, and is supported by industry guest speakers, networking sessions, and access to professional-grade broadcasting equipment.

Delivered on a full-time, classroom basis at UCFB's Wembley and Manchester campuses, the standard route runs three years, with a four-year option available for those entering via a foundation year. Graduates receive a BA (Hons) degree awarded by the University of East London, of which UCFB is an embedded college. Teaching is led by industry practitioners with backgrounds in professional journalism, freelancing, and editing.