BSc (Hons) Sport Media

Cardiff Metropolitan University's BSc (Hons) Sport Media is designed for students seeking a career in the sports media, marketing, and communications industry. The programme develops journalism, broadcast production, and digital skills alongside knowledge of sports marketing, media law, ethics, and image rights. It prepares graduates for roles such as broadcast journalism, content production for sports brands, and media communications within major sports organisations, events, and governing bodies.

The degree is delivered on campus in Cardiff across three years full-time, with an optional fourth year that includes a foundation year available at either the Cyncoed or Llandaff campus. Teaching combines lectures, seminars, workshops, and practical sessions, supported by a virtual learning environment. The programme culminates in a professional media portfolio and an independent final project. The degree is awarded by Cardiff Metropolitan University, and select modules are available through the medium of Welsh.