Football Business Essentials

Football Business Essentials, offered by FOCUS Sports Education, equips professionals with the core business strategies needed to run and grow a football organisation. The curriculum spans six modules covering economic drivers and revenue streams, internationalization, fan engagement, club ownership models, competitive strategy, and operational management. It is aimed at motivated professionals in roles such as business development, strategy, academy management, and scouting who want to strengthen their commercial and operational expertise.

The course is delivered entirely online in a self-paced, on-demand format, providing lifetime access to materials and flexibility to learn around existing commitments. It can be completed in two weeks or less and awards a certificate upon completion. The programme is taught by Laurent Colette, a senior sports executive whose career includes serving as COO at Right to Dream, COO at Olympique de Marseille, and CMO at both FC Barcelona and AS Roma.