Global Sport Business Master

Designed for university graduates looking to build a career in sports management, this master's programme from the European Sport Business School covers the management of sports organisations, events, and facilities from a global and digital perspective. The curriculum spans modules in digital marketing, big data and business analytics, fan engagement, strategic finance, supply chain management, and sports law, with a strong emphasis on technology and innovation developed in partnership with GSIC, powered by Microsoft. The programme is open to graduates in sport science, business, marketing, or related disciplines.

Delivered entirely on-site at ESBS's Madrid campus, the programme runs for 18 months across two academic years and awards 120 ECTS credits. Students undertake international academic trips to Seoul, Munich, and Chicago, as well as a mandatory international internship of more than four months. Graduates receive the CUALIFICAM-certified Professional Master in Global Sport Business, issued under quality standards aligned with the European Higher Education Area, alongside a Junior Master in Digital Transformation of Sports Entities, a private degree issued jointly by ESBS and GSIC powered by Microsoft.