Masters in Digital Transformation of Sports Entities

Designed for sports managers, graduates, entrepreneurs, and athletes, this nine-month Masters programme focuses on leading digital transformation and innovation within sports organisations. Students explore how clubs, federations, and facilities can adopt data-driven processes and digital strategies, with modules covering sports business management, fan engagement, smart venues, marketing, and productivity. The programme prepares graduates for roles such as Head of Innovation, Digital Project Manager, and Digital Analytics Consultant, drawing on content developed alongside more than 35 industry professionals.

Delivered entirely online in English, the programme runs over nine months and is jointly developed by the European Sport Business School (ESBS) and the Global Sports Innovation Center (GSIC), powered by Microsoft. Upon completion, students receive a certificate from both ESBS and GSIC. The curriculum is built around practical case studies, and participants gain access to a network of more than 450 companies and professionals within the GSIC ecosystem.