Sport Management BA (Hons)

Sport Business Management BA (Hons) at Coventry University is designed for students who want to build a career at the intersection of sport and business. The programme covers strategic decision-making in sport organisations, operations and project management, marketing, talent representation, PR, media and sport policy, applying core business theory directly to the sport and events industries. It suits those seeking practical, industry-informed learning, with input from guest speakers, employer case studies and an annual Practitioner Insight Conference.

The course is delivered full-time on campus in Coventry, running over three years, or four years on a sandwich route that incorporates a work placement year. Students graduate with a BA (Hons) degree awarded by Coventry University, whose Business School holds memberships with bodies including AACSB, EFMD and the Chartered Association of Business Schools. The university holds a Gold rating in the Teaching Excellence Framework (TEF) 2023.