Sport Management MSc

Coventry University's Sport Management MSc is a postgraduate conversion course designed for graduates from any discipline who wish to build a professional career in the sport and esports management industry. The programme covers business strategy, marketing, governance, sustainability, innovation, leadership and legal frameworks as applied to global sport contexts, with a strong emphasis on employability through practical activities such as a crisis management simulation and a Dragon's Den-style pitch to industry experts.

Delivered full-time on campus in Coventry over one year, the course combines workshops, tutorials, case studies and guest speakers with guided independent study. Students who pass the People, Relationships and Leadership in Sports and Events module are eligible to earn the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost. The programme is delivered by Coventry University, which draws on more than 30 years of experience in sport management education.