Sports Marketing & Media

Designed for students interested in the business and creative sides of sport, Full Sail University's Sports Marketing & Media Bachelor of Science programme covers how marketing and content creation integrate with the daily operations of sports organisations. Coursework explores business models, mobile technology, social media methods, sports sales and sponsorship, and event management, culminating in a strategic proposal project. The programme suits those who follow digital and social media trends, enjoy working on sports events, and want to pursue roles in areas such as sponsorship, brand management, event operations, or broadcasting.

The programme is available both on campus and online, delivered by Full Sail University on an accelerated schedule intended to reduce completion time compared with a traditional university degree. It awards a Bachelor of Science and is institutionally accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC). Students also receive Project LaunchBox, a technology package that includes an Apple MacBook, Adobe Creative Cloud, and a Sony Alpha camera, among other hardware and software tools.