Sports Marketing Management (Foundation Year)

Designed for students who do not yet meet the entry requirements for a full undergraduate degree, the Sports Marketing Management Foundation Year at Manchester Metropolitan University provides a structured gateway into higher education. Core modules cover study skills, fundamentals of marketing, finance for business, introduction to management, customer service management, and an overview of the events, hospitality, sport and tourism industries, alongside AI, digital and data analysis. Successful completion allows progression onto the BSc (Hons) Sports Marketing Management degree.

Delivered on campus in Manchester over one year, the programme is taught by staff within the university's Department of People and Performance. Manchester Metropolitan's business school holds triple accreditation from AACSB, EQUIS, and AMBA, placing it among a select group of globally recognised institutions. Study combines lectures, seminars, practical sessions, and independent study, with assessment methods including collaborative projects, group work, and presentations.