Sports Ticketing

Designed for football professionals seeking to develop expertise in revenue management and venue operations, this introductory programme covers a broad range of topics including facility business, stadium management, data analysis, fan engagement, and digital marketing strategies. It is particularly suited to those working in or moving into matchday operations roles at sports clubs.

Delivered entirely online by Barca Innovation Hub, the course is available in both English and Spanish and can be completed within three months. No specific qualification or credential is mentioned in the course details, but participants are positioned to take on leadership responsibilities within the ticketing and operations functions of a football organisation upon completion.