Introduction To Sport Event Management

Designed for sport management students and those new to the sport industry, this introductory course provides a grounding in the fundamentals of sport event management. Spread across three lessons, it covers sport event typologies, key industry trends, operating areas, stakeholder management, service, and legacy. A final interactive case study follows a professional athlete's journey to organise his own event, helping learners develop the practical mindset of an event organiser.

Delivered entirely online in a self-paced, asynchronous format, the course takes approximately four to five hours to complete within a four-week window and is available to participants internationally. Upon completion, learners receive a certified AISTS eLearning certificate. The course is delivered by AISTS, which draws on a faculty network connected to sport organisations and associations worldwide.