Sport Event Management

Designed for aspiring and early-career sport event professionals, the Course in Sport Event Management covers the full lifecycle of planning and running sporting events. Topics span organisational principles, financial management, marketing, sponsorship, media, logistics, venue management, security and risk, volunteering, ethics, anti-doping, ticketing, and legacy — equipping students with practical operational tools needed to manage events at professional or semi-professional level.

Delivered entirely online by the Johan Cruyff Institute, the course runs for 10 weeks (6 ECTS) and requires approximately 10–12 hours of study per week. It follows a three-phase structure moving from theory to practice to a personal project, supported by live webinars, case studies, and tutor guidance via a dedicated virtual campus. Graduates receive a Certificate in Sport Event Management from the Johan Cruyff Institute, issued using blockchain technology to verify its authenticity. The course is available in English or Spanish.